Our Mission
Working with passionate and ambitious business owners to take your brand to the next level.
Starting a business, it’s normal to dream big and be ambitious and why shouldn’t you be? But to reach those ambitions, you need a strong visual identity that’s memorable, generates excitement and gives you that competitive edge.
We go above and beyond to make the design process as easy and as stress free as possible, working closely with you at all stages to ensure your business reflects your personality, passions, values and target audience.
OUR APPROACH
Investing in your business can impact hugely on how quickly you’re able to scale, and how much customers will value your products and services. Our branding packages are tailored to suit different levels of budget and give you the brand you need to excel from the start.
Good design isn’t just beautiful (although it helps!). Brands have a story behind them, which a visual identity helps to portray. This is why I take a full brief and listen to any preferences before beginning to make sure what I’m designing suits your needs and is also suitable for your audience.
We have four brand packages to cover different levels of investment, all of which include three logo suite options to ensure you’ll be confident in your final decisions.
Discovery
The first step in the branding process is learning all about you and your business. We share a questionnaire which helps capture a more in-depth view of what you offer, the market you sit within, and any preferences you might have. We look at branding very much as a collaborative process, taking on board ideas and developing an identity which will ultimately appeal to the audience you’re trying to reach.
Design & Develop
We are all about giving you options, so all our packages include two options for moodboards and colour palettes and three full logo suites (yes, you heard me right!). We want you to be confident in your decision and sometimes the only way to know your logo is the one, is to have something to compare it to. Our brand presentations will feature mockups and inspirational imagery to help you to really imagine how each option will work in real life. We also offer two rounds of free refinements to your chosen logo suite to perfect any minor details.
Supply & Launch
Once you’ve decided on ‘the one’, we package up all your files in to one big, super organised, brand identity folder ready to share with you. Often these folders will include hundreds of logo files which include different versions, a mixture of file types and artwork for digital and print use. Hopefully everything you’ll ever need! Depending on your chosen package, we will also create other assets at this stage using your beautiful new brand, as well as producing brand guidelines or a brand board which will help you with future brand consistency.
WHAT OUR CLIENTS SAY
"I’m so pleased that I came across Abi and Layer + ink. Abi has been an absolute dream to work with. From our initial emails and the brand questionnaire to receiving the final files, Abi’s service was impeccable. Abi took time to understand my business, and her designs completely capture our spirit and what we’re all about. She has created something far better than what I could have imagined. I’m very happy with the outcome and I can’t wait to use the designs to introduce my business to the world."
FAQs
How long does the process take?
This depends on the chosen package and is generally anything from 3 weeks to 5 months. Timelines will be discussed at the start of projects and we can try our best to meet tight deadlines, although it’s important not to rush the process and I always give you as long as you need to consider logo design concepts and come back with feedback. A rushed decision is never a good decision!
How will I receive my files?
Once your project is completed and final payment has been processed, you will receive a link via email to access and download all your files. We ALWAYS recommend saving a backup to another device just incase – because sometimes life happens and theres nothing worse than looking back and wishing you’d made a copy of something!
We try our best to keep all branding work on file for as long as possible, however can’t make any guarantees we can resupply artwork if it is lost or overwritten.
What's included in your brand packages?
We have four levels of branding packages to make sure we’re catering to a range of budgets and needs. We know it can be tough as a start-up investing money into something which isn’t really making you money yet! However from experience, starting with a good foundation makes life SO much easier in the long run.
All our packages include two options for moodboards and colour palettes and three full logo suites to give you plenty of choice. If you’d like to know more details about what we offer, fill in the enquiry form and we’d love to hear from you.
What if I already know what I want my brand to look like?
We love hearing ideas you already have, so absolutely encourage you to share these with us! We’re happy to incorporate ideas, providing they feel like the right decision for the target audience and we’ll always be there to share our professional opinion on anything design related. No one knows your brand better than you, so your thoughts are always valuable to the process.
We never plagiarise from other creatives though, so please don’t ask us to exactly replicate another logo design – it’s much cooler to be original!
What if I want to amend a concept?
Although often we nail the concept first time and there are no changes, we absolutely don’t expect this to be the case every-time, which is why there are two free rounds of amendments included to your chosen concept. If you’ve got any thoughts at the refinement stage, I’m always happy to jump on a call to chat through amendments and establish a plan of action. Creating something you love is incredibly important to us, so if for any reason there’s elements you’d like to change, please let us know.
How do payments work?
In order to book a project with us, we take a 50% deposit payment which will secure the time in our diary and then the final payment will be due prior to providing your final files, once everything is signed off and ready to go! For our UK clients, we take payment via bank transfer and for our international clients, we use the payment platform Wise. We can offer payment plans with multiple instalments for our larger packages.
We also send over a contract to sign before the project starts so it’s clear exactly what you’ll receive during your project.
Can I come back to you for more work at later date?
Yes! We have lots of clients who have rebooked us for extra collateral, social templates or even brands for second businesses once their branding was complete.
If we’ve designed your branding in the past, you are always a priority. We put aside hours in the month to make sure any requests for print or digital assets are quoted for and looked after as soon as possible. We love it when clients come back to us after they’ve launched their new branding for more projects!
I just want one logo, can you do that?
For branding, we only work on full brand identities, purely because we feel colours, fonts and a logo suite are essential to building a successful brand! Our Base Brand package features the essentials including one Primary logo, one brand mark, typography pairings and a brand board (and of course the three options for the logo suite) which we think is a great base to start as a new business or small business rebrand.
Investment
We have a number of options for branding packages each tailored to suit different levels of budget and we are able to quote bespokely for marketing materials depending on the scope of your project. As a guideline, our brand identity packages start from £1150.
When can we start?!
We typically book projects around 1 month ahead of their start dates, however we supply the questionnaire at the point of booking so there’s plenty of time to be filling that in. Be sure to plan ahead if you’re looking to launch your brand in a few months time as you’ll also need time to be able to implement anything we create digitally and in print.
Occasionally, we can fit in smaller brand projects with urgent deadlines, so please get in touch via our enquiry form if that sounds like you!